Up

Up is a cannabis brand that celebrates modern Canadian identity, balancing a tribute to traditional Canadiana with values like inclusivity, progress, respect, and a love for good times.

I played a key role in shaping the brand, developing B2B and B2C assets for product launches and campaigns, and managing its daily creative needs. This included social media graphics, merchandise design, and ensuring brand consistency across all touchpoints.

Retail Assets • Video • Web • Social Media