Original Stash

Original Stash was created to address frustrations with high prices and inconsistent quality in Canadian cannabis. The brand launched the country’s first legal ounce (28g) in just two months, gaining national and international attention, including the front page of Reddit World News.

I played a key role in evolving the brand, developing assets for product launches, campaigns, merchandise, social media, and maintaining brand consistency.

Original Stash was a 2021 AdCann Awards Best Social Media Finalist.

Brand Development  •  Visual Identity Creation  •  Logo Design  •  Product and Packaging Design   •  Retail Assets  •  Video  •  Merchandise

 Photo credit: Patrick Walton and Chloe Hurst