Hexo Experience Vapes
This vape collection, inspired by six key mood states, reflects how consumers incorporate cannabis into daily life. With a sleek, tech-inspired design, the products appeal to urban consumers seeking to enhance experiences — from sharing a meal with friends to focusing on a project, enhancing intimacy, or enjoying restful sleep.
Visual Identity Creation • Product and Packaging Design • Merchandise Display • Retailer Training Guide • Retail Assets
Photo credit: Patrick Walton
Experience Colours
Given the strict limitations on cannabis advertising in Canada, particularly around describing product effects, developing a colour-coded system for experiences became a cornerstone of the project. Each of the six mood-state colours was carefully derived from colour theory research and consumer surveys to effectively convey the intended product experience.
Experience Colours
Given the strict limitations on cannabis advertising in Canada, particularly around describing product effects, developing a colour-coded system for experiences became a cornerstone of the project. Each of the six mood-state colours was carefully derived from colour theory research and consumer surveys to effectively convey the intended product experience.
